- “Get them before they are gone.” Scientific studies predict the extinction of the majority of non-polar glacier mass by the end of the current century. Should we achieve carbon zero today, as much as 40% of glacial mass could still disappear, as there is a lag in the climate system which will result in additional loss. The sad fact is that our glaciers are likely doomed; therefore, the primary mission of the Global Glacier Initiative is to document as many of them as possible before they disappear. While it may be pessimistic, it is erring on the side of caution as trends are not on our side.
- Climate change outreach. Aside from a repository for humanity to refer to in the future, images will be made available for a variety of purposes to increase glacier awareness and influence human activity to limit damage to the extent possible.
- Mountain ecosystems. In the course of photographing these glaciers, we are at some very high altitudes in an expansive quantity of mountain ranges all over the world, photographing as we go. These images are added to our collection, made available to the non-commercial public, and shared with likeminded organizations.
- River systems and agriculture. Many days are spent at the base of major mountain ranges waiting for winds to calm or clouds to clear, which means that aerial exploration takes place over river systems that originate in the very glaciers that are melting, which go on to provide water for agriculture, which feed humanity. As an efficient use of glacier mission time and resources, the view from above of hydrological and food supply systems that are impacted by glacial recession forms another auxiliary objective which will feed into the Initiative’s image and outreach ecosystem.
- Continuous communication. While most mountain ranges and their glaciers may only be visited and photo documented once in keeping with our mission to document them before their disappearance, our eventual fleet at maximum capacity will be based at the foot of some famous mountain ranges around the world. As glaciers naturally change alongside recession processes, we will share news and progress from above as old sites are revisited, showing their dynamic changes.
- Image map and database. As glaciers are photographed, images will be uploaded, geotagged, and shared in an interactive map for the public to consume.
- Non-commercial free image license. Our images are licensed to nonprofits, climate outreach programs, educational, and scientific institutions automatically and for free.
- Commercial images. To aid in funding the Initiative while maximizing outreach, glacier images for commercial use will be made available with a paid license.
- Education. Through collaboration with other organizations and working with scientists, original content to explain the significance of glacier images to the general public will be generated and published on our site and through other channels.
- Journalism. Working with international press, first time flights in glacier regions as well as recurring visits to glaciers near operating bases will be shared with the media, to encourage a large outreach audience.
- Video. Our first airplane is equipped with a vibration-stabilized 4k video camera, soon to be upgraded to 5k, with the same anticipated for expansions to the fleet. Immersive videos of slow flight over majestic glacier scenery will be produced to share an impactful experience for viewers.
- Art. Limited edition sales of glacier images achieve three goals: aid in funding our activities, share the mission with influential consumers of fine art, and continue the outreach message by placing a disappearing global treasure as a centerpiece to social discussion.
- Books. The founder of the Initiative began his glacier discovery as an author. Like a piece of art on a wall, a coffee table book funds Initiative activities, increases international press awareness, and continues the glacier awareness conversation.